[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-categories-en":3,"wp-translations":54,"fetchPost-crypto-news\u002Fyzy-token-crash-en-1":58},[4,14,22,30,38,46],{"id":5,"graphqlId":6,"name":7,"slug":8,"image":9,"uri":10,"count":11,"children":12,"locale":13},49,"dGVybTo0OQ==","Beginner's Guides","beginners-guides",null,"\u002Fcategory\u002Fbeginners-guides\u002F",12,[],"EN",{"id":15,"graphqlId":16,"name":17,"slug":18,"image":9,"uri":19,"count":20,"children":21,"locale":13},1,"dGVybTox","Crypto News","crypto-news","\u002Fcategory\u002Fcrypto-news\u002F",50,[],{"id":23,"graphqlId":24,"name":25,"slug":26,"image":9,"uri":27,"count":28,"children":29,"locale":13},53,"dGVybTo1Mw==","Earning Guides","earning-guides","\u002Fcategory\u002Fearning-guides\u002F",6,[],{"id":31,"graphqlId":32,"name":33,"slug":34,"image":9,"uri":35,"count":36,"children":37,"locale":13},45,"dGVybTo0NQ==","Exchange Guides","exchange-guides","\u002Fcategory\u002Fexchange-guides\u002F",20,[],{"id":39,"graphqlId":40,"name":41,"slug":42,"image":9,"uri":43,"count":44,"children":45,"locale":13},37,"dGVybTozNw==","Top 5","top-5","\u002Fcategory\u002Ftop-5\u002F",24,[],{"id":47,"graphqlId":48,"name":49,"slug":50,"image":9,"uri":51,"count":52,"children":53,"locale":13},57,"dGVybTo1Nw==","Trading Guides","trading-guides","\u002Fcategory\u002Ftrading-guides\u002F",14,[],{"post":55,"docs":57},[13,56],"RU",[13,56],{"type":59,"post":60},"post",{"id":61,"title":62,"slug":63,"uri":64,"date":65,"excerpt":66,"content":67,"postId":68,"language":69,"translations":73,"categories":80,"featuredImage":84,"seo":89},"cG9zdDo5NDY=","Kanye West’s YZY Token Crash: 51,000 Traders Are Red!","yzy-token-crash","\u002Fcrypto-news\u002Fyzy-token-crash\u002F","2025-08-28T13:37:34","\u003Cp>A week after launching on Solana, Kanye West’s YZY token has gone from viral debut to cautionary tale. New on‑chain analysis cited by major crypto media shows that more than 51,000 traders booked losses totaling roughly $74 million, while a tiny group of wallets earned seven‑figure gains. The episode highlights recurring risks around celebrity memecoins, … \u003Ca class=\"link-more\" href=\"https:\u002F\u002Fybex.io\u002Fcrypto-news\u002Fyzy-token-crash\u002F\"> Читать далее\u003C\u002Fa>\u003C\u002Fp>\n","\u003Cp>\u003Cspan style=\"font-weight: 400;\">A week after launching on Solana, \u003C\u002Fspan>\u003Cb>Kanye West’s YZY token\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> has gone from viral debut to cautionary tale. New on‑chain analysis cited by major crypto media shows that \u003C\u002Fspan>\u003Cb>more than 51,000 traders booked losses totaling roughly $74 million\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">, while a tiny group of wallets earned seven‑figure gains. The episode highlights recurring risks around \u003C\u002Fspan>\u003Cb>celebrity memecoins\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">, thin liquidity, and opaque token distributions.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch2>\u003Cb>The quick version\u003C\u002Fb>\u003C\u002Fh2>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Launch & spike:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> YZY launched on Solana on Aug. 21 and ripped higher within hours amid heavy social buzz.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Fast reversal:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> Within days, the token \u003C\u002Fspan>\u003Cb>fell over 80%\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> from peak levels.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Who got hurt:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> Out of ~70,000+ wallets that touched YZY, \u003C\u002Fspan>\u003Cb>51k+ ended in the red\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">, with aggregate realized losses near \u003C\u002Fspan>\u003Cb>$74.8M\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Who got paid:\u003C\u002Fb> \u003Cb>11 wallets\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> reportedly made \u003C\u002Fspan>\u003Cb>$1M+\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> each; ~100 wallets cleared six‑figure profits.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2>\u003Cb>How the debut unfolded\u003C\u002Fb>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The token’s launch followed weeks of speculation about West’s foray into crypto. Once live, liquidity poured in from retail traders chasing momentum. Trading volumes spiked, but the order books and liquidity pools proved too shallow to support sustained demand. After the first euphoric leg, sell pressure intensified, and price discovery quickly flipped lower. By mid‑week, YZY had surrendered most of its initial gains.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Several factors likely amplified the reversal:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Col>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Concentrated holdings:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> Reports and dashboards pointed to a significant chunk of supply controlled by a small set of wallets, a structure that can magnify drawdowns if early holders sell into retail demand.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Fragmented liquidity:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> A mix of DEX liquidity and early centralized‑exchange markets left execution inconsistent; slippage rose sharply as traders attempted to exit.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Hype‑driven flows:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> Influencer‑driven traffic and social virality can produce \u003C\u002Fspan>\u003Cb>gap‑y price action\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">, with candles that overshoot both up and down.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Ch2>\u003Cb>What the on‑chain data says\u003C\u002Fb>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Blockchain analytics tallied the \u003C\u002Fspan>\u003Cb>wallet‑level outcomes\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> post‑crash:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Losers:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> More than \u003C\u002Fspan>\u003Cb>51,000 traders\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> recorded losses, with realized P\u002FL adding up to about \u003C\u002Fspan>\u003Cb>$74M\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Winners:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> Just \u003C\u002Fspan>\u003Cb>11 wallets\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> exceeded \u003C\u002Fspan>\u003Cb>$1M\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> in profit, and \u003C\u002Fspan>\u003Cb>~99 wallets\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> made \u003C\u002Fspan>\u003Cb>$100k+\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Participation:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> Over \u003C\u002Fspan>\u003Cb>70,000 addresses\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> interacted with YZY during the first week—exceptional breadth for a fresh memecoin, but breadth alone didn’t translate into durable bid support.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">While the data doesn’t prove malfeasance, it underlines a structural pattern seen in prior celebrity coins: \u003C\u002Fspan>\u003Cb>a small cohort captures outsized gains\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">, while latecomers, market‑order buyers, and high‑slippage traders take the brunt of losses.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch2>\u003Cb>Celebrity tokens: pattern or exception?\u003C\u002Fb>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">YZY’s arc echoes recent cycles in \u003C\u002Fspan>\u003Cb>celebrity‑branded coins\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Narrative first, fundamentals later:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> The initial pitch often centers on cultural cachet rather than utility. Without clear token economics, liquidity programs, or transparent vesting, the price can disconnect from sustainable demand.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Short feedback loops:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> Social media announcements translate into immediate on‑chain action. That reflexivity can produce vertical moves that fizzle as quickly as they form.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Regulatory attention:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> High‑profile launches can attract scrutiny, particularly if promotional content blurs lines between personal endorsement and investment solicitation.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2>\u003Cb>Takeaways for traders (and fans)\u003C\u002Fb>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you’re considering celebrity memecoins—YZY or otherwise—treat them as \u003C\u002Fspan>\u003Cb>event‑driven trades\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> with disciplined risk management.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Check distribution:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> Look for holder concentration, team wallets, and liquidity ownership. Heavy concentration + unlocked supply is a recipe for volatility.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Use limit orders:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> Market buys in thin books can add 5–20% in implicit costs via slippage.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Watch liquidity, not just price:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> Depth at the top of book (CEX) or TVL + pool weights (DEX) matters more than a flashing percentage change.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Beware copycats and fakes:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> Viral launches attract counterfeit tickers and scam contracts. Verify \u003C\u002Fspan>\u003Cb>contract addresses\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> from official channels before clicking swap.\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cb>Cap position size:\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> Treat these as speculative; size small, pre‑define exits, and be ready for halts or failed transactions during spikes.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2>\u003Cb>What this means for Solana and the wider market\u003C\u002Fb>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Solana has become the \u003C\u002Fspan>\u003Cb>go‑to venue for new memecoins\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> thanks to speed and low fees. That’s a double‑edged sword: it enables creative experimentation and rapid user onboarding, but also \u003C\u002Fspan>\u003Cb>accelerates boom‑bust cycles\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> when speculative flows dominate. For exchanges and wallet providers, the YZY episode is a reminder to enhance \u003C\u002Fspan>\u003Cb>contract verification\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">, improve \u003C\u002Fspan>\u003Cb>risk disclosures\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">, and invest in \u003C\u002Fspan>\u003Cb>better retail education\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> around slippage and liquidity risks.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">For regulators and policymakers, celebrity coins re‑raise questions about \u003C\u002Fspan>\u003Cb>advertising standards\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">, \u003C\u002Fspan>\u003Cb>disclosures\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">, and \u003C\u002Fspan>\u003Cb>market‑integrity tools\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> (like transaction labeling for team\u002Finsider wallets). Clarity here could reduce information asymmetry without stifling cultural experiments.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch2>\u003Cb>The conclusion\u003C\u002Fb>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The YZY token’s first week delivered a familiar memecoin script: a \u003C\u002Fspan>\u003Cb>viral surge, rapid collapse, and a P\u002FL distribution where\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> a handful of wallets captured the bulk of profits while tens of thousands lost money. Whether YZY stabilizes and builds real utility—or fades like prior celebrity tokens—will depend on \u003C\u002Fspan>\u003Cb>transparent token economics, sustained liquidity, and credible product roadmaps\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\"> beyond the initial news cycle.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">For now, the lesson is straightforward: \u003C\u002Fspan>\u003Cb>hype can move prices; liquidity and design sustain them\u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">. If you’re trading these markets, bring a plan—and don’t risk what you can’t afford to lose.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3>\u003Cb>Follow us:\u003C\u002Fb>\u003C\u002Fh3>\n\u003Cp>\u003Ca class=\"invalid-url\" href=\"http:\u002F\u002Fybex.io\u002F\" data-validation-message=\"Missing or incorrect post type prefix. Expected one of: blog, docs, roadmap, faq\">\u003Cspan style=\"font-weight: 400;\">Ybex.io\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fx.com\u002FYbex_io\">\u003Cspan style=\"font-weight: 400;\">Twitter\u002FX\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"http:\u002F\u002Ft.me\u002Fybex_io\">\u003Cspan style=\"font-weight: 400;\">Telegram\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fp>\n",946,{"code":13,"locale":70,"name":71,"slug":72},"en_US","English","en",[74],{"language":75,"slug":63,"status":79},{"code":56,"locale":76,"name":77,"slug":78},"ru_RU","Русский","ru","publish",{"edges":81},[82],{"node":83},{"name":17,"slug":18,"uri":19},{"node":85},{"sourceUrl":86,"altText":87,"title":88},"https:\u002F\u002Fybex.io\u002Fwp-content\u002Fuploads\u002F2025\u002F08\u002Fybex-pics-2025-08-28t150445.480.png","","Ybex pics – 2025-08-28T150445.480",{"canonical":90,"metaDesc":91,"readingTime":92,"opengraphTitle":62,"opengraphUrl":90,"opengraphImage":93,"twitterImage":9,"opengraphDescription":91,"twitterDescription":87,"title":62,"twitterTitle":87,"opengraphType":95,"opengraphPublishedTime":96,"opengraphModifiedTime":87,"breadcrumbs":97},"https:\u002F\u002Fybex.io\u002Fcrypto-news\u002Fyzy-token-crash\u002F","51,000+ YZY traders lost $74M after an 80% plunge. Here’s the timeline, data, and lessons from the Kanye West memecoin crash.",4,{"sourceUrl":94,"altText":87},"https:\u002F\u002Fybex.io\u002Fwp-content\u002Fuploads\u002F2025\u002F08\u002Fybex-pics-2025-08-28t150445.480-300x169.png","article","2025-08-28T13:37:34+00:00",[98,100,102],{"text":99,"relativeUrl":87},"Home",{"text":17,"relativeUrl":101},"\u002Fcrypto-news",{"text":62,"relativeUrl":103},"\u002Fcrypto-news\u002Fyzy-token-crash"]